# Web Design & Small Business Sites

From a clean landing page to a full custom CMS or store, built to convert visitors into customers.

## The problem

A website can fall behind the business it represents. Some are templates that fight every change, and some are custom builds nobody can update after the developer moves on. Either way, the site may not rank for local searches or turn visitors into customers.

## What we build

### Landing pages and business websites

Clean, fast-loading sites built for conversion. Every page has a job, whether that is getting a phone call, a form submission, or a purchase. We design for the action you want visitors to take, not for visual complexity.

### Custom CMS builds

Content management without WordPress. We build sites on modern frameworks where your team can update content, add pages, and manage media without calling a developer. The CMS fits your content structure, not the other way around.

### Shopify and platform stores

When Shopify or another platform is the right tool, we set it up properly. Custom theme work, product page optimization, checkout flow improvements, and integrations with your existing business tools. We recommend platforms when they fit and custom builds when they do not.

### Brand refreshes and restyling

If your site works but looks dated or no longer matches your brand, we restyle it. New visual identity, updated typography, modern layout patterns, and responsive design that works on every device your customers use.

### Conversion pages

Tripwire pages, checkout flows, lead capture pages, and any other page where the design directly affects revenue. We build these with clear calls to action, minimal friction, and tracking so you can measure what works.

### SEO and answer engine optimization

Every site we build is structured to rank in traditional search and to surface in AI-powered answer engines like Google AI Overviews, Perplexity, and ChatGPT search. We handle site architecture, schema markup, content structure, and the technical signals that determine whether your business appears when someone asks a question in your space.

## How we work

### 01 Discovery

We learn your business, your customers, and what you need the site to do. We look at your current site, your competitors, and the searches your customers make. The output is a clear scope and a fixed quote.

### 02 Design and build

We design and build at the same time, showing you working pages rather than static mockups. You see real progress on a real site and can give feedback on something you can click through.

### 03 Launch and handover

We handle DNS, hosting setup, analytics, and search console configuration. You get a walkthrough of how to update your site, and documentation for anything your team will need to do after launch.

### 04 Ongoing support

Monthly retainers for content updates, performance monitoring, and iterative improvements based on traffic data. Available if you want it, not required.

## Proof

### Maple Ridge Karate

Clean local business site with a clear free-trial path

A conversion-focused small business website that makes it easy for new students to find the school, understand the programs, and sign up for a free trial class.

### BCPP - British Columbia Prosperity Project

Professional society website serving members and the public

A clean, accessible website for a charity that communicates the organization's mission, supports community engagement, and provides resources across British Columbia.

## Technical depth

We build on Next.js and React for most sites, deployed to Vercel or Cloudflare for fast global delivery. Styling uses Tailwind CSS with custom design tokens that match your brand. For CMS needs, we use headless solutions like Sanity, Contentful, or MDX-based systems depending on the editorial workflow and budget.

For Shopify work, we develop custom themes using Liquid and the Storefront API, with app integrations wired in properly rather than bolted on. Every site ships with proper meta tags, Open Graph images, structured data, XML sitemaps, and the Core Web Vitals performance that Google rewards in local search results.

For answer engine optimization, we structure content so that AI systems can extract clear, cited answers from your pages. This means well-organized headings, factual claims that can be attributed, FAQ schema, and content depth that positions your site as the source AI models pull from when answering questions in your industry.

## FAQ

### How do you price a website?

We quote a fixed price after discovery, once we know the pages, how your team will update content, and any store or integration work. Shopify stores depend heavily on the catalog size and integration needs.

### How long does a site take?

Timelines depend on the size of the site, and some projects ship in under a week. We give you a timeline during discovery and we stick to it.

### Will I be able to update the site myself?

Yes. Every site we build includes a content management approach that your team can operate without developer help. We show you how during handover and document everything.

### Do you do WordPress?

We do not build new sites on WordPress. Our builds use modern frameworks that are faster, more secure, and easier to maintain. If you have an existing WordPress site that needs updates, we can help with a migration plan to something better.

### Can you help with SEO?

Technical SEO is included in every build: proper site structure, meta tags, schema markup, fast load times, and mobile optimization. For ongoing content strategy and link building, we can recommend partners or include it in a monthly retainer.